Case Study #4
FMCG Manufacturer Asia
The challenge:
After many successful years of growth the client was underperforming and losing market share.
The Client wanted to build a business planning and decision making capability that would enable them to sustain competitive profitable growth.
Aquila was chosen due to our indepth technical knowledge and understanding of the markets.
The Aquila approach:
Aquila helped the client to understand the current reality.
Their marketing mix competitiveness.
The customer/channel environment.
Their supply chain capabilities.
And helped stablish plans to return the business to competitive growth.
Implementing a routine business planning and decision making
capability by:
Continually understanding the current reality.
Building a ‘picture’ of the future market trends and uncertainties.
Ensuring the supply chain was capable to deliver.
Enabling Senior management to drive towards the ambition.
Developing functional planning capabilities ensuring disciplined execution.
The result:
Our Client sustained double digit sales growth.